Subliminal advertisements and use of sexuality in subliminal advertisements

Advertisement is a promotion component which people come across in daily life. A product is introduced by advertisement. Also advertisement appeals some different ways to make realize of consumer purchasing behavior. Some way in advertisement uses some humor and celebrated in the other hand some subliminal advertisement ways apply which effect the consumer negatively. The aim of the thesis is to show the technicals which are use in subliminal advertising and impact to consumers. In this reseach, literature study had been done about subliminal advertisement by benefit from native and foreign articles, thesis, journals and books. Published, visual- audial advertisements are analyzed. In spite of be forbidden subliminal advertisements are applied by advertiser.