Determining the criteria that affects the arrangement of the showroom in a furniture store (Vivense Afyon Showroom example)

In this thesis, it is aimed to determine the criteria affecting the interior arrangement of the showroom in a furniture store. For this purpose, the interiors of the Vivense showroom in Afyonkarahisar were chosen to be examined. As a result of the literature review, a questionnaire consisting of 28 questions was prepared. It was applied to 300 participants who visited the Vivense store. In the questionnaire used as a data collection tool, 15 questions were prepared in accordance with the Likert scale (Strongly Agree, Agree, Undecided, Disagree, Strongly Disagree). Closed-ended questions aiming to determine the demographic characteristics of the participants such as gender, age and educational status were included in the survey. Responses of the participants regarding the survey; factor analysis, reliability analysis, percentage values, KMO test, Bartlett test and correlation analysis methods. It has been determined that the furniture store environments created with the store design obtained with these results have positive effects on the customers and create satisfaction. The design of the Vivense store by paying attention to the corporate structure and store design has positively affected the shopping of the customers. When the different spaces created are designed with furniture, interior design elements have enabled the spaces to be shaped. Key Words: Interior, interior design, showroom design, user preferences, store atmosphere