The effect of brand experience on the brand trust, awareness, loyalty and customer satisfaction

The basic aim of this study is to observe the effect of brand experience on brand loyalty, brand awareness, brand trust and customer satisfaction. The root of the study is created by who lived in Bursa and used cars in D and E segmentation. In this study, convenience sampling method, one of the non- random sampling methods, was used as sampling method. To acquire data in the study, it was benefited from survey method and also the data was collected with the help of face to face survey. The survey was conducted by totally 472 car users in this study. But 422 questionnaires were accepted for assessment because of bad, missing and wrong questionnaires. . During the analyses of the data within the context of the study, the programs such as arithmetic mean, standard deviance, frequency distribution, exploratory factor analysis, reliability analysis, variance analysis and multiple regression analysis were made use of. It was used SPSS 2.0 packet statistical programs during making analysis. According to analysis within the study, it was confirmed that the extents of brand experience such as ideal, sensorial and sensual had a meaningful and positive effect on brand loyalty, brand awareness, brand trust and customer satisfaction. Key words: Brand, Brand Experience, Brand Loyalty, Brand Awareness, Brand Trust, Customer Satisfaction