The posters published by FLO on instagram were examined using semiotic analysis method in the contex of gender

Visual Communication Design which includes typographic elements and visual elements, has an important place in communication types. The poster is not only type of visual communication design elements, but also one of the leading communication tools of the adverstising sector that conveys the intended message to the target audience. Poster design is made to promote a product or service. In this study, the posters published by FLO on Instagram were examined using semiotic analysis method in the contex of gender. Instagram account of FLO Company has created in 2017, 2018 and 2019 advertising posters for special days were included in the review. These are; Mother's Day, Father's Day and Valentine's Day. The study includes, advertising, historical process of advertising, features, types, tools and elements of advertising in the first chapter. The second chapter includes, social media concept features, tools, development process of social media, social media marketing topics. In the third chapter, contex of gender is given. Finally the last chapter fourth includes; A semiotic analysis of the posters of the FLO's 2017, 2018, 2019 Mother's Day, Father's Day and Valentine's Day posters is included.