Products and services offered to the public in the advertisements of Ahenk newspaper between 1910 and 1914

The concept of advertising has many definitions in the world. According to one of these definitions, advertising is to increase the awareness of a brand in the eyes of consumers, to change the image of the brand in question, to strengthen it or to create a positive attitude for a new brand. Advertising activities have entered a new era in the Ottoman Empire as in other countries with the introduction of the printing press in our lives. Newspapers, one of the printed advertising media, started to be published in various provinces of the country and the advertisements took place in the newspapers. Information about the social and cultural life of the public can be obtained through these advertisements published in newspapers. At the same time, products and services offered to the public are accessed through these advertisements. Ahenk Newspaper, which is the subject of this study, started its publishing life in İzmir, a geographically important city. Thanks to the advertisements published in this newspaper, information about the products and services offered to the people in Izmir can be obtained. In the first part of the study, to better understand the concept of advertising, advertising is defined and the types of advertising as well as advertising media are explained. Later, general information about press life in İzmir, Ahenk newspaper and the advertisements of Ahenk newspaper are given. In the second part of the study, the advertisements are classified according to their subjects and divided into titles. The advertisements are explained and evaluated. Thanks to the advertisements, people in Izmir have an idea about the products used, the clothes they wear, health services and many other issues. Keywords: Advertising, Advertising Media, Izmir, Ahenk, Newspaper