Ankara apartmanları: Sosyal medyada mimari temsil ve yeniden üretim

This study investigates the concept of Ankara Apartmanları, a significant element of Turkey's mid-20th-century modernist architecture, focusing on its historical, cultural, and social dimensions alongside its digital representations. By integrating architectural analysis with a critical examination of social media content, the study seeks to define and expand the understanding of Ankara Apartmanları as a physical and conceptual entity. The research adopts a comprehensive methodological framework, integrating historical context analysis with an in-depth examination of social media content to explore the representation and evolution of Ankara Apartmanları in both physical and digital realms. Historical analysis provides insights into the development of Ankara's apartment buildings during Turkey's modernization process. In contrast, social media analysis examines how these buildings are represented and reinterpreted on platforms, particularly Instagram. The findings reveal that Ankara Apartmanları serve not only as physical markers of Turkey's urban transformation but also as subjects of digital discourse, where their architectural details are highlighted, shared, and often recontextualized. The study further categorizes Instagram accounts into thematic groups to understand the dynamics of user interactions and their role in shaping architectural narratives. It identifies patterns in the representation of Ankara Apartmanları, including the emphasis on specific aesthetic elements and historical contexts, which contribute to their contemporary cultural significance. These analyses underscore the role of social media in democratizing architectural representation and fostering new forms of engagement with Ankara's architectural heritage. This research offers a comprehensive framework for understanding the intersection of physical and digital representations of Ankara Apartmanları. By addressing the interplay between historical architecture and digital media, the study contributes to ongoing discussions on the preservation and reinterpretation of urban cultural memory in the digital age. The findings provide a critical perspective on how digital platforms influence public perception and participation in architectural discourse. Keywords: Ankara Apartmanları, Architectural Representation, Social Media, Digital Architecture, Urban Memory, Republican Era, Apartment Building, Instagram, Architectural Production, Digitalization, Visual Narratives