Bulanıklaştırılmış ahp kullanılarak bir telekomünikasyon hizmetinin fiyatlandırma stratejisinin belirlenmesi

Modern telecommunications technology is now widely seen as a critical driver in economic development. There is no simple recipe for pricing telecommunications services in all contexts. Pricing is a complex subject, which depends on parameters of market, customer demand, regulation, costs and at last parameters of stakeholders. As an initial step of rational pricing, establishing optimum pricing strategy, that is market positioning of the telecommunications operator, plays a critical role for its success. Pricing decisions are multidimensional and include imprecise data. Due to the nature of environment, benefiting from the multi-attribute evaluation methods is more reliable. The AHP is one of the most widely used multi-criteria decision making tool. However, it does not take into account the uncertainty and imprecise data. In order to overcome this handicap, in this study Fuzzy Extended Analytical Hierarchy Process (FEAHP) approach is proposed to determine the risk level of the project. Keywords: Pricing, Fuzzy numbers, Analytical hierarchy process, Telecommunication sector ix