Competitiveness and Digital Marketing Channels of SMEs

Globalization or rapid change in communication and information resources has caused a various change in traditional marketing tools among consumers. This has required a study of digital marketing as a requirement for competitiveness in the SMEs enterprises. The purpose of this study was conducted to explore the effects of digital marketing channels of the competitiveness of SMEs in Palestine. The researcher designed a questionnaire that had a response rate of 82 %, the researcher used convenience sampling and non-probability sampling. Data was obtained through questionnaire administered directly by the researcher to the respondents. The gathered data was analyzed by SPSS and Microsoft Excel. By using regression analysis, quantitative data were collected and analyzed to establish the importance of the correlation coefficient of the association between the variable. The study shows that digital marketing has become key essential for all businesses in different sectors. Therefore, marketers are advised to enter into digital marketing platforms and start experimenting. It is also advisable that business management make investments in digital marketing platforms so that the potential for digital marketing is fully exploited.