The effects of flexible manufacturing systems on business performance and the case of Vestel Electronics, inc.

ABSTRACTEntreprises must recognize and act quickly in response to changes in competitionconditions that take place frequently due to globalization. Perceiving and responding to thechanges quickly require firms to have flexible structure.Global developments have affected the concepts of the elements in competition suchas competitor, market, pruduct, price once considered local and turned them into globalones. These changes take place in every aspect of competition.Flexible Manufacturing Systems is considered one of the new manufacturingsystems and provide some major advantages to the manufacturing firms in today?scompetitive environment. Being an enterprise having a large array of products andproducing them on time in the standards meeting the requriements is one of the maincharacteristics a firm need to have in today?s competitive world.Swift manufacturing based on order called ?mass customization? is a flexiblemanufacturing system that can both utilize the benefits of batch-size production and reflectindividual differences to each product order. This manufacturing system is recommendedfor entreprises that would like to have competitive power in production in the future.ÖZETKüreselleşme ile değişim gösteren rekabet şartlarında işletmelerin her fonksiyonuile değişimi çabuk algılamaları ve uyum göstermeleri gerekmektedir. Değişimi algılamakve uyum göstermek ancak esnek bir yapıyla mümkün olabilir.Küresel gelişmeler, işletmelerimiz açısından rakip, pazar, ürün, fiyat vb. rekabetunsurlarını etkilemiş ve pazar, rekabet, tüketici, fiyat, kalite vb kavramlar lokal veulusallıktan küresel kavramlara dönüşmüştür. Bu gibi değişimler rekabetin her unsurundacereyan etmektedir.Esneklik, kelime anlamıyla her türlü değişime uyum sağlamayı gerekli kılar.Özellikle 1980?li yıllardan sonra küresel gelişmelerin de etkisiyle Toplam Kalite Yönetimi,müşteri odaklı stratejilerin kullanılması, teknolojide baş döndürücü gelişmeler, ulaşım veix