Factors Influencing Intention to Use Electronic Payment Systems: The Case of Students in Famagusta

There has been a tremendous growth in internet and information and communication technology (ICT) throughout the last 2 decades, in addition to the revolutionary evolution in the electronic payment systems (EPS) that changed the e-commerce world totally and enabled to make enormous business transactions within few minutes. Therefore this study try to establish and clarify whether; (1) knowledge about e-commerce has direct effect on students intentions to use EPS, (2) perceived reputation towards EPS has direct effect on students intentions to use EPS, (3) general satisfaction from e-commerce has direct effect on students intentions to use EPS, (4) specific satisfaction from EPS has direct effect on students intentions to use EPS. In this study a comprehensive literature review was engaged in order to initially conceptualize the relationship between all of factors mentioned earlier and their possible effect on customer intentions to use EPS, the literature review goes from the base of the Pyramid to its top (goes from wide to narrow). A sample consist of 310 respondents was chosen to examine the proposed hypotheses using regression analysis, the findings highly supported the claimed hypotheses that all the factors mentioned earlier influence and have positive relationship with the customer’s intentions to use EPS. Keywords: Buying behavior, intention to use EPS, e-commerce knowledge, General satisfaction, specific satisfaction, and perceived reputation