The effect of financial literacy on mobile shopping tendency
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2018
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Advisor: Prof. Dr. Hilmi Erdoğan Yayla
Abstract (EN)
Financial literacy is the general information about financial products and application and measures taken against negativity. Mobile shopping is a way to access people's needs through electronic media without place and time limitation. Increasing importance of these concepts in every field of life make these subjects examined and discussed. This study was carried out with the analysis of meaning relation with the level, influence and the data collected from the high school teachers who work for national education directorate of Kilis Province. As a result of the analysis, financial literacy level was found to be 57%. The level of financial literacy showed a significant difference according to gender, marital status, age and income factors. It is concluded that there is a significant difference between the trend of mobile shopping and the total expense amount. The impact of the level of financial literacy over the trends of mobile shopping has a positive aspect on financial literacy (%19) and total expense amount(%18).
Author
Duran Yeminoğlu
Institution

Hasan Kalyoncu University
Division of Business Administration
How to Cite
Duran Yeminoğlu (Master Thesis). The effect of financial literacy on mobile shopping tendency, 2018, Hasan Kalyoncu University.
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