The effects and importance of marketing and sales analysis on entrepreneurship

Nowadays, it is important for operations to ensure their sustainability. Many operations consider that analysis one of the marketing activities which is called marketing mix is great important. Marketing mix consists of 4P (product, place, price & promotion) analyses and 4C (customer value, customer cost, customer convenience & customer communication) analyses, which correspond to 4P analysis in order to focus on consumer behavior. These analyses provide operations' sustainability. In today's World many operations origin from entrepreneurships and they want to maintain their sustainability. However, much entrepreneurship come from ideas and the marketing analysis stay behind that idea.This study suppose to seek that whether the entrepreneurship utilize from marketing mix or not. This study, also, tries to show the effects of marketing analysis on the performance of operations and their sustainability. The importance of this thesis is took attention that marketing analysis have an important effect on entrepreneurship. Many entrepreneurs have got only idea without any analysis. When there is no marketing analysis, the ideas consist to be same. Besides, entrepreneurial faces with many problems while the period between the process of operations to process of reaching consumers. That is why it is important to make good analysis of marketing in order to disappear these kinds of problems.