The investigation of the effect of internalmarketing on organizational commitment: An application in the banking sector

The study was prepared to examine the impact of internal customers on their commitment to their organizations. İn the firs part of the study, in recent years, the methods and the scopeof application of developing internal marketing have been examined and examined in detail. In the second part, the members of the enterprises where the individvals they work with are the members of the organizations, with the desire to strive for success in the organization with him, the concept of organizational commitment which means that they continue their work with a spiritual bond. The aim of this study, is to investigate the impact of organizational commitment on the internal marketing, examines the impact of internal marketing on the organizational commitment of all public and private bank employees operating in the banking sector in Uşak. Survey method was used in this research. As a result of the research, it was observed that the internal marketing activities had an effect on organizational commitment Keywords: Internal Marketing, Organizational Commitment, Banking Sector.