The impact of digital storytelling in marketing a product in post pandemic era

Background: Due to the Corona Virus Disease 2019 (COVID-19) pandemic, businesses were pressured to adapt their marketing plans in order to compete in the new digital environment. Digital storytelling has emerged as a powerful technique for producing interesting content that connects with consumers and fosters brand loyalty. This study aims to evaluate how effective digital storytelling is as a marketing tool and to discover the various approaches and methods utilized by companies to produce interesting content in the digital era. This study combines a review of literature with actual studies to shed the spotlight on the vital role that digital storytelling plays in influencing consumer behavior and driving sales. Purpose: objective of this study is to explore the efficiency of digital storytelling in post-pandemic product marketing. Factors like consumers engagement, consumers behavior, brand awareness and brand loyalty were used to determined how effective digital storytelling can impact product marketing in post pandemic era. Methods: Over 700 potential respondents in Turkey were provided with a standardized questionnaire given the option to complete it via a Google form. The research method adopted was deductive in approach. Conclusion: According to the study's findings, digital storytelling can be a useful marketing technique in the post-pandemic period, and companies should think about including it into their marketing plans as a way to stay competitive in the digital marketplace. The study investigates how digital storytelling affects customer behavior and sales, offering businesses practical guidance on how to modify their marketing plans for today's consumers. This thesis underlines the relevance of digital storytelling in product marketing in the post-pandemic period while advancing our understanding of the field.