The Impacts of Awareness and Attitude on the Willingness to Adopt Blockchain Technology in the Field of Marketing

This study aims to investigate the relationship between attitude and awareness towards blockchain technology and its adoption in the field of marketing. The study provides a literature review of the applications of blockchain technology in various sectors, including finance, healthcare, supply chain management, and energy. The paper discusses the potential impacts of blockchain technology on marketing. The study proposes three hypotheses and uses a descriptive research design to analyze the data collected through a researcher-made questionnaire from 150 to 200 participants. The proposed analysis will use descriptive statistics to support a logical regression model to measure the awareness and attitude towards blockchain technology. The study's findings may provide insights into the factors affecting the adoption of blockchain technology in the marketing industry. Keywords: Blockchain Technology, Marketing, Awareness, Attitude, and Adoption.