Investigation of consumption habits of housewives and working women using Instagram: The case of Afyonkarahisar

The main purpose of the research is the widespread use of the internet and the increasing dominance of social media channels in the society. The increasing prevalence of social media has become a process that affects and shapes vital relationships. With the spread of information, it takes place in the consuming sector as well as the producing sector. It is made through Instagram, the most popular and preferred social media channels used in production and consumption. In the study, research was conducted and discussed on which of the many products such as cosmetics, clothing, accessories, etc., as the consumption habits of housewives and working women who use Instagram, and how much time they spend on Instagram, one of the social media channels.