A research on elektronic marketting via internet and small and medium sized enterprices in furniture sector

With the developments in informatics technology, electronic marketing via Internet has increased its importance in furniture commerce, too. Electronic marketing has made a great progress both among enterprises and from furniture producers to the final consumer. In the information era, the most important factors are information and communication. Since the usage of the Internet became widespread, e-marketing via internet has gained a great importance in the recent years.With the starting point of the question ?Are the small and medium sized enterprises in Ankara Siteler Furniture Menufacturing Center applying electronic marketing via Internet effectively?? the questions of the research has been determined as what the point of view of the small and medium sized enterprises in Ankara Siteler Furniture Menufacturing Center towards electronic marketing via Internet are, how much they can benefit from the opportunities given by electronic marketing activities via Internet, the problems that they face with about this issue, and what their futuristic thoughts are about electronic marketing.In the first part of the research internet, electronic business (e-business), electronic trading (e-trading), their features, advantages and disadvantages; in the second part the concept of electronic marketing (e-marketing), its advantages and disadvantages, marketing mix, working areas, its strategies and methods, the model of e-marketing via Internet, the functions of e-marketing via Internet, and the communication tools used in the e-marketing applications via Internet have been explained.In the third part the definition of small and medium sized enterprises, their place in Turkish economy, the problems they face, the possible advantages and disadvantages that small and medium sized enterprises may cause in the economy of the country, general information about furniture sector, how much e-marketing via Internet is used by small and medium sized enterprises which produce furniture, their point of view about the problems that they face on e-marketing via Internet, what they think about the future of the e-marketing via Internet and the results of a field study which explains small and medium sized enterprises? ideas about issues on e-marketing via Internet has been assessed. In the research face to face interview was used. Descriptive statistics method was used to determine the data structure according to the answers, given by the enterprises which produce and sell goods in furniture sector.KEY WORDS: Internet, electronic business (e-business), electronic commerce (e-commerce), electronic marketing (e-marketing), Small and Medium Sized Enterprises (SME), furniture sector.