Islamic marketing: Analysis of principle and sector

Muslims; attracted interest with the growing population, changing consumption habits, developments in Muslim countries and they have become one of today's major market groups. Companies, observes sensitivities of Muslim consumers and trying offers products conforming to Islamic standarts. In this study, was made a general literature review of Islamic Marketing. Principles that forming the basis of Islamic marketing were explained. Marketing mix was examined from islamic perspective. Information is given about the sectors that make up Islamic economy (halal food, Islamıc finance, halal tourism, Islamic (modest) fashion, halal cosmetic, halal pharmaceutical, halal media and recreation) and halal certification studies. Knowledge and theory continues to grow in this field, inside and outside of the Muslim community. So this study has been prepared for explain important issues and help identify promising areas of research. This study will contribute to the developing Islamic marketing literature. Keywords: Islamic Marketing, Islamic Economy, Certification.