The factors affecting the patient (Customer) satisfaction in the public hospital, research towards the institutions affiliated to Istanbul province Bakırköy Districts public hospitals association

In today's global competitive global conditions, health care that will be handled as part of the service sector is vital regarding patient (customer) satisfaction. İn that sense, public and private hospitals providing health service should dwell on the importance of this subject and develop new marketing strategies to increase the customer satisfaction. This study prepared within this framework has been investigated in the sub-concepts framework such as especially patient satisfaction in the public hospitals, attitude and approach of the hospital staffs, service type and process, accessibility, physical appearance of the hospital, sanitation, etc. In practice part of the study, a questionarie has been conducted on the customers of the hospitals affiliated with Istanbul Province Bakırköy district public hospitals Association and the data obtained in the survey have been interpreted in the form of statistical analysis within the scope SPSS package.