Success strategies of business managers during crisis period and a survey in Kütahya

VI ABSTRACT As well as crisis could occur suddenly in unexpected situations but gives the signs of the occurence with its indications and it could cripple the hierarchical system of an organization. And crisis could cause some negative conditions which could induce tension among workers on the other hand provided that inner and outher surroundings surveys are carried out in companies and early-warning signals are assassed entirely in time, it could olso include situations which make them find opportunities. That is, crisis involves incidents which include opportunities and hazards. Crisis periods are got over by determing proper strategies with understandings of the company executives and workers' comman resolution and constant working. However, for strategies to be identified timing and especially inner and outher surroundings surveys are very significiant. As crisis periods are distressing ones the achievements to be gained can be permanent ones as well. In this periods by encouraging companies to work with staff in the leadership of executives for team work, they can launch different strategies. In crisis periods, companies, by starting to pay attention to know-how studies, to carry out new home and world market; that is to say, to reach new consumers, to launch different marketing strategies for increasing the product sale figures, to tend towards educational studies, to work in cooperation with the companies in the same or different fields, they can participate in the activities for economical devolopment and growth. In addition, although it is not considered oppropriate by the company executives and workers, they can also launch reduation strategies with the idea that it's better to save the whole body by amputating the gangrenous arm. But what important is the fact that the strategies the companies launched in the crisis periods are successful and perminent is only possible with the backing of the goverment policies.