Analysis of the effect of social media in tourism sector in frame of uses and gratifications theory

Tourism sector has an important position in terms of countries. This sector, where investment potential continuously develops, is a source of income for the country's economy with its positive effects. Therefore, significant costs are incurred for the promotion of the country and tourism places.With the development of social media, it can be said that promotional activities are directed towards social media platforms. In this context, the use of social media activities in our study were examined within the framework of uses and satisfaction theory. Th eaim of this study is to investigate the effects of social media usage in tourism sector within theframe work of the theory of uses and gratifications.Our study was designed with a questionnaire method, one of the quantitative research methods. In this context, as a result of study on local tourists, social media activities proved to be an important promotional activity in tourism. The study was conducted with SPSS-24 program. Keywords:Tourismsector, social media, uses and satisfaction theory