The importance of mascot within the marketing communication and an application on the undergraduate students in the central settlement of the University of Dumlupınar

It is vital for the companies to have a permanent brand so as to perform a successful marketing strategy within the heavy competitive area. In order to be able to gain the loyalty of the consumers and to keep these consumers in the company who are getting taste hardlier in regards to the past.In order to be able to gain the loyalty of consumers having taste hardlier these days than the past and to keep them in the company it is necessary to strengthen the relationship between the consumer and the brand. Today the firms that have succeeded differentiation are to reflect their success to the trademark process.The effect of visual attraction activities is great regarding the brands whose features the consmers remember. Within these activities the mascots take place as means of communication. It is needed fort he firms to locate their brands to be one step further in the heavy competing area. Thus it provides to be in the target people?s mind whilst the mascots?giving characterization to the brand. The aim of this subject is to examine mascot branded products which are being used increasingly in our country for the perceptions of the consumers. Thus it is provided for the branded in goods used by mascot to keep permanance in consumer by attributing characterization.The technique used in the research is quantitive. Licert evaluation criterion is used to show the data with numerical signs. This work was evaluated by twenty eight separate articles and five items. In the survey an arrangement was made on Turkcell mascot. At the end of the survey performed, it is understood that mascot is the most effective supporter for a product or a campaign of an advertisement service. A mascot that is designed and produced well is a great source of interest and liking for foundation or organization being talked of.Key words: Marketing, Mascot and Placement.