The effect of psychological capital on corporate reputation

The current study is important in terms of examining the relationship between psychological capital and corporate reputation and its effects on the external environment of the institution. In this context, upon the consideration of the studies aimed at supporting psychological capital as a reason of the increase in corporate reputation, this study was carried out with the assumption that psychological capital will have a positive effect on corporate reputation. As for the relationship between psychological capital and corporate reputation, the relationship between psychological capital levels of organization members and the reputation phenomenon that comes to organization members' minds while perceiving the institution is mentioned; therefore, this relationship was examined in all aspects within the scope of the study. In further detail, the dimensions of psychological capital and the relationship between self-efficacy, hope, optimisim, and endurance and the sub-dimensions of corporate reputation such as emotional appeal, vision and leadership, service and products, social responsibility, field of work, and economic performance were analysed. The sample of the study was selected with the convenience sampling method and consisted of 203 participants working in Giresun University as administrative staff. The analysis includes the socio-demographic profile of the participants, exploratory factor analysis, internal consistency analysis, descriptive analysis for research variables, difference tests, and correlation and regression analyses. Furthermore, the demographic variables such as the gender, age, economic income, educational status, marital status, and title of the participants were analysed and the results obtained were interpreted in the study. In conclusion, the current study probes into the relationship between corporate reputation and psychological capital.