Master'sOpen Access

At the competion structural analysis of the industtry and the packing industry model

2009
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Advisor: Yrd. Doç. Dr. Ercan Taşkın

Abstract (EN)

The main goal of research in competitive strategy is to examine the structural analysis of the packaging industry. Packaging sector, similar to a cake, we should have a cake before we share (by turnover) to protect, and then strive to increase this share of the pie, or to protect the history of the packaging industry today and the future is to do the analysis. The company's work by evaluating the competitive community, industry effects resulting from the least damage is to a position. In addition, factors related to efficiency in the process of strategy development, to influence the selection of competitors to see more important than tactics, but also offers strategies to develop an economic approach.In the first part of the structural determinants as potential entrepreneurs competition, substitute products, customers, suppliers and their competitiveness in the power of the effect was examined in detail. Competition between existing competitors, industry structure analysis, competitors' analysis is described. The second part of the competitive structure of the industrial structural analysis of the evaluation is described in the industry. In the third part of the competitive strategies of structural analysis is described in the packaging industry.Keywords: Packing, Industry, Power, Customer profile, Marketing, Competition, Technology, Structural analysis.

Author

Aynur Başol

How to Cite

Aynur Başol (Master Thesis). At the competion structural analysis of the industtry and the packing industry model, 2009, Kütahya Dumlupınar University, İşletme Bölümü.

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