Sonik tatlandırma üzerine bir inceleme: Arka plan müziğinin şarap özellikleri üzerindeki etkisi

This study investigates the influence of background music on the sensory and hedonic evaluation of Turkish red wine (Kalecik Karası). In a controlled experiment, 39 Gastronomy students assessed the same wine under three conditions: silence (control), Tchaikovsky's Waltz of the Flowers, and Mussorgsky's A Night on Bald Mountain. Participants evaluated the wine by rating its acidity, tannin, body, and overall liking, while also judging the music's likeability and its perceived congruence with the wine. Results indicate that Waltz of the Flowers does not significantly alter ratings of acidity, tannin, or body, although it is consistently associated with a mellow, refined character. In contrast, A Night on Bald Mountain increases perceived tannin levels by 9% without substantially affecting acidity or body. Moreover, the hedonic response to the wine moderates these effects: participants who favor the wine under the more intense musical condition report an 8% increase in perceived body and a 7% increase in tannin. Acidity remains unaffected across all conditions. This study represents the first investigation conducted in Turkey to explore how culturally universal music is employed to influence wine perception. The findings align with previous work suggesting that darker, more dynamic music can enhance certain wine attributes, and they offer strategic insights for optimizing wine presentation in restaurants, bars, and wineries, as well as for developing targeted marketing strategies.