The impact of social responsibility projects on brand image: A research on the white goods sector

Brands are contribute to companies to make profit and to continuing their existence besides these, brands also act to improve the life standards and to keep the life quality, to resolve the community issues and to answer the costumer's demands in community. Nowadays companies the most effective weapons are brands which they have responsibilities such as to answer the community and costumers needs, to promote social and cultural development to resolve the community problems. Understanding of the brands role of necessity on community, understanding each one is different to others on competitive, community attempting to understand the role of the brands to make benefit for community has forced to lead some changes on brands. Within this thesis the effects of Social Responsibilities Projects on Brands Image has been researched. Therefore reason the popular white appliance companies have been chosen for this research. Turkish costumers sense to these brand has been measured, the survey conducted with 430 person who have been chosen randomly. In order to research the effects of Social Responsibilities Projects on Brands image Anova, T-Test, Correlation and Regression analysis have been made. As conclusion it has been specified that the social responsibilities projects which implemented by Turkey white appliance sector's popular companies effected positively on brands and contributed to known the brands. Keywords: Social responsibility, brand image, white goods, brand