Strategic management and construction investments in accordance with strategic targets of companies: Sample case study

Strategy is an important concept for strategic management science as well as general management. While general management deals with daily tactics, strategic management focuses more on planning the future. A company that creates strategies for strategic management practices, makes strategic plans and applies strategic control and audit activities can provide competitive advantage on a global scale. Construction companies should pay more attention to the implementation of strategic management methods in order to ensure competitive advantage. Strategic management is the definition of where a company wants to be in the future by establishing the goals of a company that determines its vision and mission. A company that conducts strategic management activities invests in the future in the form of technological, human resources and construction etc. by using and improving its resources effectively and efficiently. Construction investments have an important place for a company in the process of investment. In this study, it is examined whether a firm applying a strategic management model uses the methods appropriate to the literature on the selected sample firm. The purpose of this study is to determine how the company's strategic management practices are interpreted by the company's employees, their future strategic views, their impact on the employees, and to measure the importance and impact of construction investments within the investment activities of a firm implementing a strategic management model. A field survey based on a questionnaire was conducted with 141 participants in the sample company and the findings were interpreted with SPSS program. According to the results, there was a significant difference in some answers according to the demographic characteristics of the individuals. In addition, construction investments in all of the investments carried out by the company have emerged as the investment with a lower rate of positive response.