Review of the foreign brand named product according to the etnocentric tendencies of consumers

In this study, it is aimed to measure the relationship and reviews between ethnocentrism and brand name of foreign consumers. Companies will put their brand name the time when, for various reasons, are moving to give a foreign name. Usually Companies for various reasons give a foreign name to their companies. For example, companies who want to be perceived as a foreign brand, prefers foreign brands names. However, the brand name in a foreign language, should be observed whether the level of consumers, ethnocentrism, brand-related thoughts is high or low because it is a very important concept for shaping. it has been observed that many factors such as work of resulting of the attitudes and behaviors of consumers, the concept of ethnocentrism, purchase intentions, the literature review was conducted which shows a quite effect. However, the relationship between ethnocentrism to be the brand name in a foreign language is overlooked the importance have been as shown by the studies. The literature review section of the study ethnocentrism, Brand Name The relationship between ethnocentrism and foreign concepts explained in the Application section that is created in accordance with the research model analyses have been made in accordance with the hypothesis. In review in the literature section ethnocentrism, brand, Brand name concept and the foreign brand name relationship has been discussed and shown as in the field of application in accordance with hypothesis in research model suitable analysis are made. As a result of analysis the relation between ethnocentrism and foreign name has been detected or observed and how do they effect each other in the most probable way.