Determining green purchasing tendencies of consumers an investigation at Dumlupınar University

The purpose of this study is to investigate the protection of natural environment, latest developments in green marketing and to examine the relationship between environmental knowledge, environmental enxiety, perceived consumer efficiency, environmentally friendly consumer behaviour and purchasing green products. Environmentalism and green marketing are primarly examined in the study. Afterwards, the relationship between purchasing behaviour and environmental attitudes of consumers who have been affected by environmentalism and green marketing are examined. Analysis results for environmentally purchasing behaviour of consumers are given in the final chapter.