The effect of risk and security perceptions of tourists on perceived value and destination preference

Before going on a vacation, tourists first decide where to spend their vacation safely in the best way possible. No matter how attractive a destination is in terms of attractiveness, facilities, and price, if the destination is not considered safe and the tourist perceives a risk tourist reconsiders his/her travel plan. Despite the positive characteristics of the destination, tourists are more sensitive to negativities related to the destination. Social, political, economic, and health-related problems that occur in different parts of the world feed the risk perceptions of tourists and negatively affect the destination and world tourism in the regions where the events occur. Trust, risk, and value are concepts that should be investigated with all their dimensions in terms of affecting the decisions of tourist since perceived risk, negative perception of security, and perceived value affect the destination selection process and the purchasing behavior of consumers while purchasing goods and services. This study aimed to determine the relationship between risk perceptions, trust perceptions, and value perceptions of tourists and the effect of these relationships on destination preferences. Determining the risk, safety, and value perception levels of tourists towards the destination is beneficial in terms of contributing to the evaluation of destination services, product planning, and marketing of the destinationIn thestudy that was carried out in Antalya, the risk and safety perceptions of tourists were found to be effective on the perceived value and destination preferences.