Evaluation of the export competitiveness of companies receiving turquality support with fuzzy bwm

In parallel with the constant change in international commercial transactions, the structure, size and market selection criteria of exports continue to evolve. This dynamism inevitably brought competitiveness with it. The importance of exports as a growth factor of a particular economy also depends on its volume, structure and trend; this is related to the study of a country's export rate and competitiveness. Incentives come to the fore within the scope of state supports to ensure export competitiveness efficiently. By encouraging exports by the state, it is aimed to expand foreign trade markets, increase our share in world exports, and increase the competitive advantage of companies entering foreign markets. Turquality, which is within the scope of government incentives; since it has the first and only state-supported branding program in the world, it allows the image of made in turkey in foreign trade to be promoted in the international arena. In this thesis study, the importance weights of the issues that companies receiving turquality support pay attention to in export competitiveness were measured with the fuzzy best worst method, one of the multi-criteria decision making methods. Sectors of the companies evaluated; ıt consists of food, textile, furniture, iron and steel, investment and automotive. It is aimed to determine the opportunities and difficulties experienced by the companies studied in the international competitive environment, criteria that can make them more competitive, and to weight them according to their degree of importance. In this regard, physical interviews were held with 6 companies and 7 criteria were determined. The criteria obtained are respectively; branding, sustainability, financial markets, supply chain, competitor analysis, local market dynamics and differentiation. Among the determined criteria, the best criterion was branding (0.232) and the worst criterion was differentiation (0.109). Key Words: Export, Competitiveness, Turquality, Export Incentives, Fuzzy BWM