Promotion mix components which are used in international marketing and an execution intended to Gaziantep centre
2015
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Advisor: Yrd. Doç. Dr. Yakup Durmaz
Abstract (EN)
In this study topics that international marketing with general lines and promotion will be explained. First of all, the topics will be explained that from definition of international marketing to international and multinational companies', from these company's entry reasons to international market to these companies' shape of entry to international market. Later, promotion concept will be explained and research that 'promotion mix components that are used in international marketing' will be evaluated.
Author
Mehmet Emrullah Bakım
Institution
How to Cite
Mehmet Emrullah Bakım (Master Thesis). Promotion mix components which are used in international marketing and an execution intended to Gaziantep centre, 2015, Hasan Kalyoncu University.
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