Promotion mix components which are used in international marketing and an execution intended to Gaziantep centre

In this study topics that international marketing with general lines and promotion will be explained. First of all, the topics will be explained that from definition of international marketing to international and multinational companies', from these company's entry reasons to international market to these companies' shape of entry to international market. Later, promotion concept will be explained and research that 'promotion mix components that are used in international marketing' will be evaluated.