The impact of artificial intelligence tools on digital labor: An analysis of the digital workforce's views and attitudes towards artificial intelligence technologies

Since the beginning of human history, labour has been a versatile process, undergoing repeated changes under the physical and mental conditions of communities. In each period from the past to the present, labour which is organized in accordance with the structure and conditions of that period, has helped facilitate human activities. In today's age of information and technology, it has been separated from a physical context and moved to a virtual space. Today, labour, which is at the centre of types of thought and knowledge, is provided digitally through the process of using network technologies. Digital networks inherently involve rapid popularity. Accordingly, digital forms of labour can differentiate in a short period of time. In this context, artificial intelligence tools, which are the driving force of technology, are still an unknown and curious subject for digital labour-intensive sectors. In this framework, the study aims to examine and analyse the views and attitude of the digital labour intensive workforce towards artificial intelligence technologies together with their impact on business sectors. As a research method, online survey and thematic coding method were used and the impact of artificial intelligence tools on digital labour intensive workforce was directed to different digital labourer groups.