Transfer of the green image on web sites: An application on Arcelik and Bosch's Web sites
2017
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Advisor: Yrd. Doç. Dr. Ayça Çekiç Akyol
Abstract (EN)
In this study, the transfer of the green image of the companies through the websites is examined by content analysis method. Belonging to the companies determined, the corporate items in the websites are analyzed in the categories of information flow, campaign and service characteristics by means of environment-related expressions and items. The result of this study shows how companies use their websites to create and transmit green image and how much their web sites contain environmentally-related expressions and items. Key Words: Green Image, Green Marketing, Website, Corporate Image.
Author
Tuğba Altuğ
Institution
How to Cite
Tuğba Altuğ (Master Thesis). Transfer of the green image on web sites: An application on Arcelik and Bosch's Web sites, 2017, İnönü University.
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