Green deal regulations and readiness of e-commerce companies in textile and footwear sector in Türkiye

Today, sustainability has become critical not only for environmental policies but also for economic and political issues, and many new regulations or incentives have been prepared. The Green Deal announced by the European Union in 2019 has been one of the most comprehensive examples of these developments. The regulaton directly affects companies and organizations in countries that have commercial relations with the European Union. Türkiye is among these countries affected due to both its economic and geographical location and political relations with the EU. This study examines the awareness and readiness levels of e-commerce companies operating in the footwear and textile sectors in Türkiye regarding these environmental issues. This study aims to assess the companies' knowledge levels, strategic planning and readiness to implement the Green Deal and related regulations. The study uses primary data collected via a survey. Data analyses reveal that many companies do not have sufficient knowledge in the field of sustainability and aren't sufficiently prepared to comply with The EU Green Deal strategeically and operatonally. This study contributes to the literature on understanding the effects of the Green Deal on e-exporting companies and provides implications for decision makers.