Master'sOpen AccessEN
Turkish contractors' business development strategies for overseas markets
Business development activities have important role in the construction industry like all in other sectors as these activities ensure to manage rightly, the decision making process by analyzing the issues like management, marketing, financing, risk management, etc. A successful management of the business development activities makes the future plans of the organizations sustainable and contributes to the corporate development by increasing the competitive strength of the firms. The Turkish contracting sector contributes much to the Turkish economy and has a significant place in the construction sector of the world. The completed projects and successes of the leading Turkish contractors at the international platform during the last 40 years have played an important role in the continuous development of the Turkish construction sector. In our days, it is considered to be necessary to search and analyze the problems encountered by the Turkish contractors mainly the rising competition level in the old / new construction markets, and search for efficient business development strategies in that direction. This survey intends to identify the international problems encountered by the construction firms by emphasizing the effect of the Turkish contractors in the foreign markets and the sustainable business needs in those countries and identify the efficient business development strategies by evaluating the relevant analyses. Keywords: Construction sector, Business development strategies, Turkish construction companies, Turkish contractors, International construction market
