Branding in agriculture and geographical indications in Ağrı province: Current status and potentials

This thesis has been prepared with the aim of addressing the geographically indicated products and agricultural potential of Ağrı's Central District from a branding perspective. Ağrı province, with its rich natural resources, cultural heritage, and agricultural production potential, stands out and presents a significant opportunity for economic and social development through its geographically indicated products. The main objective of this study is to closely examine Ağrı's geographically indicated products, reveal their contributions to the regional economy, and explore their branding potential. Additionally, it aims to shed light on the value created for the local population through agricultural and livestock activities. Emphasizing the importance of geographically indicated products for the region's recognition and development constitutes a vital aspect of this thesis. Keywords: Ağrı, geographical indication, branding, agricultural potential"