Effect of COVID-19 on consumer online and physical purchasing behavior

The global epidemic of Covid-19 an infectious disease that originated in Wuhan, China in December 2019, has reached serious dimensions and continues to exist. With this epidemic, the whole world has been affected economically, socially, culturally and psychologically. According to course of outbreak, countries have tried to control the outbreak by taking measures. As a result of the effects of the epidemic posing seriorus dangers, states are fighting the epidemic globally.The aim of this study was to examine the changes in purchasing behaviour of consumers affected by epidemic crisis. In the first part of the study, general explanations about the research, in the second part consumer behaviour, in the third part general information about the Covid-19 epidemic, in the fourth part the method of the research, in the fifth part the findings obtained from the research and in the last part the results of the research are described. In line with the aim of the study, a quantitative research was carried out and the survey method was applied. Analysis was carried out on the data obtained from this study, which evaluated the survey responses of 422 participants. The results of the analysis are interpreted and presented in a table. The study was completed by evaluating the results.