Yüksek LisansAçık Erişim

Customers' trust of electronic payment system use in Northern Cyprus

2013
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Özet (EN)

ABSTRACT: Customers’ trust of Electronic Payment System (EPS) use in Northern Cyprus is the subject of this thesis. In order to understand the level of trust on this island, a survey was implemented among various nationalities with different academic levels in regard to 6 distinguished aspects of this subject. It is hoped that this research not only aids top managers of this industry to make better decisions for their next efforts in this field but also so researchers may use the information acquired for conducting further studies about it and identify better results which would be helpful for improving EPS in Northern Cyprus. The findings of this thesis demonstrate that among more than 18 nationalities of both men and women with all levels of academic degrees that reside in Northern Cyprus, the EPS is an accepted method of payment for daily life of these people. In accordance to the results of the mean score analysis, it proved that the majority of people agree with all considered aspects of EPS in Northern Cyprus. Specifically if perceived trust and security increases among customers, it will lead to higher EPS adoption. Our respondents, who were from 18 different countries, think EPSs are efficient enough systems for them to fulfil their payments and it provides an appropriate channel to follow up the payment process. Keywords: Electronic Payment System (EPS), Perceived trust, Perceived security. …………………………………………………………………………………………………………………………

Yazar

Dr. Amir Abbas Jarollahi

Bu Yayına Nasıl Atıf Yapılır

Amir Abbas Jarollahi (Master Thesis). Customers' trust of electronic payment system use in Northern Cyprus, 2013, Eastern Mediterranean University.

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