Individual investor's perception of risk from the point of behavioral finance perspective

According to traditional finance theories, it is stated that individual investors act rationally in their investment decisions, while in the behavioral approach, which is the last stage of financial theories, it is argued that there are emotional, cognitive, social and behavioral factors that affect the decisions of individuals. In this study, the risk perceptions of individual financial investors were investigated. This research was carried out on the basis of behavioral finance, which is the newest approach of financial theories, and for this purpose, an online survey was applied to the sample group, which was created in a way that would ensure equal distribution throughout Turkey, and a face-to-face survey was conducted with some participants. When the data obtained with the questionnaire were evaluated, it was seen that there was a significant relationship between the age and marital status of the participants and their level of liking for risk as the main results. In addition, it was found that there was a significant differences between the education level of the participants and their level of risk aversion, between their income status and their level of liking for risk, between their self-confidence level and their level of liking for risk, and between their herd behavior and risk aversion levels.