Evaluation of a Transition Space from Street to Store through “Window Displays” Case of Nicosia, Dereboyu Street

Window displays are showcase, which reflect the store image to the outside. It is a unique shape of advertising. It is the primary point of contact between the store and the consumer. It defines the shop and gives an idea of what the store is all approximately, to the client. It is very effective tool to draw attention from the street to the shop. Window displays can be used as an effective advertising tool that reflect the identity of the brand, at the same time, window displays positioned between inside and outside of the store as a transitional element, such as a threshold, entrance or limiting elements depends on the store image and location. This study will focus and try to understand the meaning of the window displays; is it a border in between interior and exterior space. Or is it a transition space in between inside and outside? Nicosia-Dereboyu was chosen as the study/case area in order to analyze the theoretical background investigated.