Factors affecting the adoption of internet banking in Libya

ABSTRACT: Internet banking has become an important channel to diversify the pull of banking services and products. Many banks have started offering such services and willing to offer themonline, therefore making the servicesavailable at any time. The purpose of this study was toinvestigatethe affecting factors of adopting internet banking in Libya. For this purpose three hypothesesweredeveloped as a part of the research model. A questionnaire was prepared and distributed in order to collect the empirical data. A sample size of 235 respondents was analyzed in this study. Acquired data were analyzed with SPSS 20.0. The findings and the results of the research were based on T-test and correlation coefficient. In accordance with the statistical analysis results; it was determined thatthere was a relationship between the importance of providing electronic banking from the perspective of senior managers and its success in attracting customers and the provision of services. Even more, there was a relationship between the importance of the availability of electronic banking and the advantages that come in the case of the provision of online services. Above all, there was a relationship between the difficulties faced by electronic banking and its succession in providing services. Keywords: Internet banking, Libya, electronic banking, online services. …………………………………………………………………………………………………………………………………………………………………………………………………………