The role of salespeople on real estate sector in the context of trust factor

The real estate sector, real estate, land, such as immovable; sales, leasing, expert inspection (product pricing), consultancy, etc. related to the businesses operating in this field are also producing services. The sector take the trust element one step further by the nature because it is the sector that high amounts have changed hands, the firms' efforts to retain the existing customers, the competition between the firms and the effort to attract customers to the company, and the decreasing customer density in recent years. The main purpose of this research is to create awareness for the continuity of the businesses by emphasizing the importance of trust concept in this sector, where the money cycle is more in quantity; pointing out whether the customers trust the real estate agents, whether the real estate agents can give confidence to the customers coming to them, and supporting them so that the enterprises can attract customers to them. The prepared survey in this context is individuals over 18 years and the ones who have received service from a real estate agent for a certain fee in Gaziantep city center Sahinbey District or contacted them to request service. The data is collected from 420 individuals, data analysis is analyzed by SPSS 22.0 program. The assessment tool is compatible with factor analysis. Two assessment tools are used in the research and the since there was no significant relationship between the scales, simple regression analysis could not be performed. According to the gathered results; It was seen that real estate agents were better assured by men than women, and when the general characteristics of the survey participants were evaluated, it was found that this did not affect the survey results. Keywords: Trust, Customer Provision, Salesman