Strategical planing and crisis management against alternative product menace : An Applied sample windows sector seçil kauçuk

Between the years of 1970-2000, political, cultural and economical developments andchanges took place in the world. New countries have appeared; borders have enlarged; newconcepts in economies have developed; business management systems and understanding ofpolitical movements have changed. In 1970, the timeframe starting with the petroleum crisishad brought either international or domestic crisis for the countries. In addition,Turkey hadbeen affected by the causes and the effects of these changes.In this study, a small scale family business before Turkish economical crisis takingplace in the year 2000, gaining these experiences of the 2000-2001 economical crisis andinstitutionalizing against the competitive products in the market are analyzed.As a precaution, the company started to be a re-organized company after theeconomical crisis. TQM applications have been aimed against all the treats and theweaknesses that the company has faced during the timeframe of the re-organization. TQMagainst the possible crisis, and at the time of the market changes and its measurability, areindicators of strategic management principals. Using classical financial management with thestrategic financial management (SFM) is the reason to preserve the company sources.In this study, the reflexes, incidents and managing the incidents are analyzed bybasing on the approaches of the re-organization; either integration or differentiation of theincidents with the approaches of the re-organization are analyzed with considering thecircumstances; moreover, by improving the company?s developments, a model has beenbrought up. This model and the time of the set up, all the incidents, decisions, mistakes andresults can be described as a path to follow before crisis or at the criss for the similarorganizations.