Consumer behavior, beliefs and attitudes for internet advertisements: Kırklareli example

Internet technology is now becoming a tool to be used in almost every aspect and the use of the Internet is becoming widespread throughout the world. The increase in internet usage has led to the spread of internet advertising. Especially with the ease of internet usage in mobile devices, individuals of all ages can connect to the internet at any time and often encounter internet advertisements. The aim of this study is to examine the beliefs, attitudes and behaviors of Internet consumers living in Kırklareli. The relationships between beliefs, attitudes and behaviors are also to be examined. With this review, it is possible to put forward the premise that advertisers should pay attention to relevant variables and use them to motivate the consumer. With this aim 31 itemed likert scale of Uçar (2013) was used to evaluate beliefs and attitude. Uçar's (2013) scale is in Turkish, it was derived from Yang's (2003) study which contained the original scale consisting of 38 items. Behavior scale was taken from Wolin et al.'s (2002) study. Behavior scale is a 4 itemed. Questionnaire was used as method of data collection and was applied to 384 people. Sampling method was convenience sampling.. SPSS 25 package program was used in the study. As a result, the findings showed that there are relationships between internet users' behavior, beliefs and attitudes towards internet advertising. Since these relationships are both positive and negative, findings can be used as indicators to form advertisements regionally.