The relationships between social content advertisements published on the internet and people's demographic characteristics and internet usage habits

Advertisements that aim to create social awareness are called advertisements with social content. Social advertisements are content that dates back to very old times, and they have expanded the size of theaudience they reach with digitalization. As in allareas, the widespread use of the Internet and the subsequent developing social media culture have changed the broadcasting areas of advertisements with social content. Social media platforms, which enable content to be delivered to people with many different demographic characteristics in a short time, have also become the most important media tool for advertisements with social content. In this study, it is aimed to determine the relationship between the demographic characteristics of social media and internet users and the perception of social content advertisements. For this purpose, a questionnaire was applied to a sample group of 402 people in the study. The survey was evaluated in the context of the demographic characteristics of the users and the scale of response to advertisements with social content. In the results of the study, it has been determined that there is a connection between the age, gender, marital status and frequency of internet use of the users and their interest and reaction to advertisements with social content. Keywords: Advertising, Internet, Social Media, Social Content Advertising