Digital transformation in business: An example application

Today, digital transformation is a phenomenon that makes its presence felt deeply not only in terms of businesses but also in all areas of life. Therefore, regardless of the size of a business, digital transformation should be carried out and they should update their business strategies so that they can present their products and services in digital environments. Within the scope of this study, an exemplary application was carried out on the business named Elisa Bistro Cafe and it was aimed to reveal the technical stages of the digital transformation application and the value it created for the business after the application. In order to realize this transformation, a website has been prepared for the company. At the same time, since there is an active user base in social media, a business page was created on Facebook Pages and the ads of the business were published on this platform. In addition, a business profile was created on the Google My Business platform in order for the business to have an effective appearance in Google search results, and thus, the business can be found in Google Searches and Maps in an approved manner. At the end of the study, the business provided access to 186 people through its website. Thanks to the advertisements published on Facebook Pages, the company reached 151,699 people and delivered its products to 2,459 of these people via phone calls. In addition, 8,158 people were accessed through the Google My Business profile, and 133 people contacted the business via phone calls. As a result, the digital transformation application carried out within the scope of this study has been successful in terms of the location and potential of the enterprise.