Comparisons of the use of social media channels i̇n marketing communications and public relatines activities

The social media is taking an important role on marketing, public relations in everyday life. The data was obtained by looking at the number of google news count operations on the web pages of companies' electronic channels (Twitter, Facebook, Youtube, Alexa Traffic Google). It has also benefited from literature studies. The purpose of this study is to make marketing communication and subcontracting through the internet social media channels affecting the society to be effective in the large volume companies of the public relations of Turkey and to adapt to the world standards in the institutional quality oriented usage. It is also about identifying the suspicion from a systematic work that fits good examples and revealing the importance of social media interaction in order to be able to stand out from the competition by influencing consumer preference behaviors. According to the findings, According to the findings, social media marketing communication, along with the development of technology, is affecting the forms of marketing communication in institutions and organizations. Keywords: marketing communications, public relations, social media channels, twitter, facebook