Urban culture and festivalization: International Arhavi Culture and Art Festival

The migration movement to the city, which started with the Industrial Revolution and continued to increase with the increase in mechanization in agriculture in Turkey after 1950, has led to the coming together of different cultural codes. This has led to cultural confusion and the rural population's difficulty in adapting to urban culture. The rural population, which is in the process of urbanization, longs for its essence, rural life. In order to alleviate the longing of the rural population, entertainments with cultural textures have been organized in cities. One of these is festivals. Entertainments have a deep-rooted place in Turkish culture in historical terms. Ancient Turkish entertainments such as festivals, feasts and toy have been replaced by festivals with the effect of globalization. The International Arhavi Culture and Art Festival, which is a city entertainment that relives the traditional, is rich in terms of the promotion of the region and cultural transfer. This richness was analyzed in terms of the festival's venue, time, participants, etc. The International Arhavi Culture and Art Festival, which also serves as an important venue for the promotion and marketing of the cultural values of the region, has been analyzed structurally and functionally in terms of cultural exchanges, cultural economy and cultural tourism.